For the past week, the front page of my local paper has been featuring: the Super Bowl.
The local section has been featuring: the Super Bowl.
The sports section: you guess.
In New Jersey and New York, billboards have been reminding us that the Super Bowl would take place on February 2nd. Store windows and kiosks have been displaying game merchandise with the Super Bowl logo and jerseys for the Denver Broncos and Seattle Seahawks.You might be wondering why two states hosted the Super Bowl this year. In fact, MetLife Stadium where the game was held is home to the New York Giants and New York Jets, New York’s football teams, but it’s actually located in East Rutherford, New Jersey.
It was the first time that the Super Bowl was held outdoors in cold weather. Back in mid-December, Super Bowl and state officials announced their plan to deal with potential snowstorms. Thousands of people and trucks would be ready to make sure a blizzard didn’t stop the game.
Luckily, Super Bowl Sunday was mild compared to some of the snowy and freezing cold days that preceded it.
Last Wednesday, Broadway, the main avenue in Times Square, closed off thirteen blocks to traffic for several days of events open to the public.
The night before the beginning of the events, I happened to be in the area around midnight. Event staff and security were out in full swing.On Saturday, some friends and I checked out what all the hullaballoo was about.
First of all, that stretch of Broadway was temporarily renamed to “Super Bowl Boulevard.”This is the back of a 60-foot high toboggan ride that was set up in the middle of the city. Yep, people sled down a 7-story ramp in the middle of the city with high-rises on both sides.Fans sported jerseys and caps of their preferred team.Personally, my favorite part of the Boulevard was a truck giving out free ice cream.
As you can see, the Super Bowl is a big deal in the U.S. When I was in college, one of my male classmates cried over the outcome one year. However, not everyone cares about it—I know a fair share of people who don’t know who’s playing or who only watch the game for the commercials and the half-time show. If you’re not familiar with American culture, it probably sounds strange to view the pauses during the sporting event as the main attraction.
Advertising during the Super Bowl has become a huge production—companies pay millions of dollars to show their ads, which are generally of high production quality and almost like short films that go for an inspiring or humorous message.
As for the halftime show, this year’s featured popular singer Bruno Mars and the Red Hot Chili Peppers. Though it only lasts half an hour, the show has all the trappings of a high-profile concert. Mars’s performance featured a dramatic entrance, a full set of backup singers, glittering gold suit jackets and black ties, and an element that even most big-name concerts do not have: fireworks.
So that’s that. Now what will local journalists write about?